{"id":28588,"date":"2026-01-26T12:01:44","date_gmt":"2026-01-26T12:01:44","guid":{"rendered":"https:\/\/www.lopezvicu.info\/hackato-espot-festival-coreixample-2026\/"},"modified":"2026-02-13T18:02:22","modified_gmt":"2026-02-13T18:02:22","slug":"hackato-espot-festival-coreixample-2026","status":"publish","type":"post","link":"https:\/\/www.lopezvicu.info\/es\/hackato-espot-festival-coreixample-2026\/","title":{"rendered":"Hackat\u00f3 Espot Festival CorEixample 2026"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-talent-jove-i-creativitat-al-servei-del-comerc-arrenca-la-hackathon-espot-festival-coreixample-2026\">Talento joven y creatividad al servicio del comercio: arranca la Hackathon Espot Festival CorEixample 2026.<\/h3>\n\n<p class=\"wp-block-paragraph\" id=\"h-talent-jove-i-creativitat-al-servei-del-comerc-arrenca-la-hackathon-espot-festival-coreixample-2026-aquest-dijous-22-de-gener-s-ha-presentat-la-3a-edicio-del-coreixample-espot-festival-i-la-hackathon-espot-festival-en-col-laboracio-amb-coreixample-i-el-centre-prat-fp\">Este jueves 22 de enero se ha presentado la <strong>3a edici\u00f3n del Coreixample Espot Festival y la Hackathon Espot Festival<\/strong> , en colaboraci\u00f3n con <a href=\"https:\/\/www.coreixample.com\/cat\/noticia\/participa-en-la-3a-edicio-del-coreixample-espot-festival\" target=\"_blank\" rel=\"noreferrer noopener\">CorEixample<\/a> y el Centre Prat FP.<\/p>\n\n<p class=\"wp-block-paragraph\">El Centro L\u00f3pez Vicu\u00f1a participa este a\u00f1o en el <strong>Concurso y Hackathon Espot Festival CorEixample<\/strong> , un <strong>proyecto colaborativo<\/strong> que conecta alumnado de Formaci\u00f3n Profesional, universidad y comercio de proximidad a trav\u00e9s de un reto real de comunicaci\u00f3n y marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">El proyecto re\u00fane al alumnado de 2\u00ba curso del CFGS de <a href=\"https:\/\/www.lopezvicu.info\/es\/cfgs-marketing-y-publicidad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing y Publicidad<\/a> del <strong>Centro L\u00f3pez Vicu\u00f1a<\/strong> , el alumnado de 1r curso del mismo ciclo de <strong><a href=\"https:\/\/pratfp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Prat Formaci\u00f3n<\/a><\/strong> Profesional, y mentores universitarios de 4\u00ba curso del Grado de Marketing de la <strong><a href=\"https:\/\/mediterrani.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Escuela Universitaria Mediterr\u00e1neo<\/a><\/strong> , con la colaboraci\u00f3n de la asociaci\u00f3n de comerciantes.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-presentacio-oficial-del-projecte\">Presentaci\u00f3n oficial del proyecto<\/h3>\n\n<p class=\"wp-block-paragraph\">El jueves 22 de enero tuvo lugar el acto de presentaci\u00f3n oficial del proyecto en Casa Elizalde, donde se <strong>formaron los equipos intercentros<\/strong> y se asignaron los establecimientos participantes. Los grupos est\u00e1n formados por alumnado de ambos centros de FP y un mentor o mentora universitario, reforzando as\u00ed la transferencia de conocimiento entre etapas formativas. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-la-hackathon\">La Hackathon  <\/h3>\n\n<p class=\"wp-block-paragraph\">Durante la semana del 26 al 29 de enero, el alumnado trabajar\u00e1 de forma intensiva en formato hackathon, siguiendo una metodolog\u00eda \u00e1gil (Scrum) y organiz\u00e1ndose por sprints. A partir de un <strong>briefing real<\/strong> proporcionado por los comercios de barrio adheridos a CorEixample, cada <strong>equipo desarrollar\u00e1 una propuesta<\/strong> completa que incluye: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>el an\u00e1lisis estrat\u00e9gico (DAFO y CAME),  <\/li>\n\n\n\n<li>benchmarking,  <\/li>\n\n\n\n<li>definici\u00f3n del concepto creativo,  <\/li>\n\n\n\n<li>dise\u00f1o del storyboard y  <\/li>\n\n\n\n<li>la producci\u00f3n de un spot publicitario para el establecimiento asignado.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">El proyecto continuar\u00e1 con una <strong>fase de producci\u00f3n<\/strong> de las piezas de comunicaci\u00f3n durante el mes de febrero y finalizar\u00e1 con el acto de <strong>presentaci\u00f3n de los espots finalistas y la entrega de premios del CorEixample Espot Festival.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">La cuenta atr\u00e1s ya ha comenzado: el 29 de abril, en los Cines Girona, tendr\u00e1 lugar la gala final del CorEixample Espot Festival. \u00bfSer\u00e1 alguno de nuestros equipos el ganador? <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"840\" src=\"https:\/\/www.lopezvicu.info\/wp-content\/uploads\/2026\/01\/20260122-Hackato-Cor-Eixample_collage.jpg\" alt=\"\" class=\"wp-image-28583\" srcset=\"https:\/\/www.lopezvicu.info\/wp-content\/uploads\/2026\/01\/20260122-Hackato-Cor-Eixample_collage.jpg 850w, https:\/\/www.lopezvicu.info\/wp-content\/uploads\/2026\/01\/20260122-Hackato-Cor-Eixample_collage-300x296.jpg 300w, https:\/\/www.lopezvicu.info\/wp-content\/uploads\/2026\/01\/20260122-Hackato-Cor-Eixample_collage-768x759.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El alumnado de Marketing participa en la Hackathon Espot Festival 2026: un reto real con CorEixample para potenciar el comercio de local. \u00a1Descubre el proyecto! <\/p>\n","protected":false},"author":5,"featured_media":28587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-28588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.8) - 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